product description:
Completely updated and expanded, the second edition of David Airey s
Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In
Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you ll learn: - Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Disclosure of Affiliate Relationships
• buynorthbest.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Since 2022, our goal has been to provide value to our visitors by carefully curating and recommending bestselling and interesting products. While we may earn a small commission from qualifying purchases made through affiliate links, this comes at no additional cost to you. Your support helps us continue offering high-quality content and product recommendations.
• We are assuming you have read our
terms and conditions and agreed with them.
Famous Brands 2025:
Was this product Helpful?
