IONIC HAIR CARE TECHNOLOGY Add with negative ion, better hair curling and styling. Nano ionic in the barrel and bristles helps reduce frizz and add shine. Cuticles are sealed, producing a smooth, soft texture from roots to ends. It creates loose curls and waves in medium to long hair and helps straighten and add volume to shorter and medium styles. and the bristle feels divine on the scalp and stimulates blood flow to the hair follicles, which can improve hair growth.